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Amazon has banned giving away free products in exchange for reviews, so Jessica requested anonymity out of fear that the company would suspend her account. Sellers reach out to Jessica through targeted Facebook ads touting free items or dedicated review groups with thousands of members, and give her a specific set of instructions to purchase their products on Amazon. After she leaves a 5-star review, the sellers reimburse her via PayPal or an Amazon gift card, and let her keep the items she reviews. Amazon reported that in 2018, customers spent $160 billion on items from third-party sellers - 58% of all sales on the site. More than 1 million sellers joined Amazon marketplaces around the world that year, according to e-commerce data firm Marketplace Pulse. In this year's shareholder letter, Amazon CEO Jeff Bezos wrote: "Third-party sellers are kicking our first party butt. Badly." What Jessica does helps sellers in two ways. First, it bolsters their reviews, which convince customers to buy. It also inflates another consequential Amazon metric: an item's sales rank, which represents a product's number of sales compared to similar listings. Sellers started inviting Jessica to private Facebook groups with names like "Secret Rebate Club" and "AMZ Freebies." One of the groups has nearly 30,000 members. She now participates in dozens of groups. From other members, who are reviewers themselves, Jessica learned about websites like Hundsonvine and a more selective, referral-only program called Fullyrebate, both of which she now participates in. "I really don't think I'm making money on it at all. I'm pretty sure I'm losing money," Jessica said while looking over her spreadsheet. "I'm pretty sure I'm at a 10% loss. But I'm okay with it, because I've gotten a whole bunch of new stuff." Jessica also doesn't trust health and beauty products on the site, because of her boyfriend, a chemist, who has found toxic ingredients in analyses of unregulated products. Jessica thinks it's worth the risk. She loves getting free stuff, even when it turns out to be junk: "It's mostly for the thrill of buying. I haven't had the need to do any retail therapy all year." designer bags cyber monday
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