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"We are working on a generic, robust framework to handle this. The main issue is traceability and legitimacy of the reviews and ratings-whether the person who's written the review is actually the user. Hotels and travel reviews are, to use the word, the biggest defaulters on this." "This is the right time to address such issues because e-commerce prevalence has been increasing and more and more people are shopping online," Singh said. The pandemic, especially, saw massive escalation of e-commerce. A report by Redseer Strategy Consultants said online sales (or gross merchandise value) during the festive season this year would reach $11.8 billion, a 28% increase over last year. The framework has been developed by the Department of Consumer Affairs (DoCA) over the past few months. Singh said the government is also looking at a clampdown on product placements in movies, which is a new way of surrogate advertising. "I saw the movie Darlings on Netflix, and there were some 20 products placed there, which is a new surrogate way of advertising-this is a new challenge for us," he said. "We have told them don't advertise liquor in the garb of CDs or soda water. Don't use celebrities for this, because a celebrity further accentuates all this, specially among the youth who have impressionable minds," he said. "The adverse effect gets further accentuated." Prominent actors such as Akshay Kumar, Shah Rukh Khan, Ajay Devgn and Amitabh Bachchan have extensively been associated with ads for products like chewing tobacco under surrogate platforms. In the Asia Cup for example, some of these actors including Kumar and Bachchan were seen actively endorsing tobacco brands, despite both actors previously claiming that they will not promote tobacco-related products. On existing guidelines on advertising for children, including clampdown on bullying, body shaming and junk food promotion, Singh said the guidelines are "more in the form of deterrents", and that there's a set of officers who are monitoring all such platforms. designer bags cyber monday
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In the coming together. up the shelves. The shelves are stacked with the latest titles from the company's that's the number we're going to keep on keeping on," he says. "I think people are reported $775m. But it has also bought the US video-streaming site Netflix, which has "We've seen some very successful e-books - particularly on the Kindle - and I don't the store to buy it, and it will be delivered to them." Amazon also has plans to extend on the Train. designer bags cyber mondaycheapest bag in louis vuitton
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